Christine Comaford

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Why We Do What We Do

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Human beings are fascinating in that we delete, distort, and generalize our world every day. We delete what we don’t want to see, hear, feel, deal with. Continue reading

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Maximize Your Human Assets in 45 Minutes or Less

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Yes, it can be tough out there, in some industries, in some markets, in some companies. But I am highly optimistic, and so are many of our executive coaching clients. Why? Where’s the pony in the proverbial pile of poop? I’ll tell you. Continue reading

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The Only 2 Types of Communication That Drive Results

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Accountability and execution don’t happen without communication. Communication is the glue between them—with communication we know what we are accountable for, we know it matters, and thus we can then execute with confidence and commitment. How is your company’s communication … Continue reading

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Learn To Love Mockery: All Change Agents Do!

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Every CEO knows that the biggest challenge with change is resistance. But what most CEOs miss is that resistance is simply the first stop on the quest for the holy grail: a new standard. From my work with hundreds of … Continue reading

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Interview Excerpt: YPO-WPO

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YPO-WPO: How did you get involved with speaking to YPO-WPO? Christine: I received a call from a YPO member asking me to speak at G2: Gathering of Giants. I received a standing ovation. Everyone just kept clapping! Finally the program chair … Continue reading

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Executive Recruiting–Q & A with Christine Comaford

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I was recently asked this question by a business consultant: “I interviewed a potential COO that has awesome experience, dresses well.  The problem is he doesn’t ‘feel’ right.  Nothing big, just little things (some of his mannerisms bug me, etc). … Continue reading

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The Essential Sales Script

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In the last blog, I talked about how disqualifying leads can boost sales.  Having a good sales script is key in the disqualification process. A good script is 45 words max and consists of four elements. Start with who you … Continue reading

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Disqualify Leads to Boost Sales

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Check out this question I was recently asked on by a business consultant: “I recently spent 3 months courting a client for a large contract. After all that work time they ended up bailing. I couldn’t believe it! We had … Continue reading

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How Do You Keep Your Sales Team Motivated?

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Challenge:  How can management keep their top sales producers motivated?  Losing a top producer not only impacts the bottom line–it also decreases team morale.  In addition, it costs your company more money to hire and train someone else. Client Scenario: … Continue reading

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Are You Managing the Emotional State of Your Sales Prospects?

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Want to supercharge your sales with more eager buyers? Managing the emotional state of  your prospects is one of the best ways to do this. Addressing a prospect’s emotional state involves assessing their readiness to buy, and then guiding them … Continue reading

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